SEO Packages.
Find the package that suits your needs, and lets maximise the potential of your website.
SEO is a complex process. And it takes time.
If you are reading this, I assume that you are interested in learning more about how to boost the success of your website. But I do want to stress again that SEO is something that takes time to see results. Any we are not talking about days or weeks here, but most likely a matter of months. Any SEO agency that would tell you different is not being entirely up front.
On top of this, the actions taken to boost your SEO are many and varied and they require continuous attention. SEO is very much an ongoing work. Recognising this, I have put together a number of SEO packages to try and fit different levels of budget and ambition.
While there is no minimum contract length – all packages are on a rolling month-to-month basis – it is recommended to commit to at least six months, after which time, you would be quite justified in expecting to see some results for your investment.
How will I see results?
This is a common, and very justified, question and one that we would need to sit down and have a discussion about. Importantly, there needs to be an understanding of what results are expected. What does success look like? There are are a variety of indicators and metrics that can be measured to assess whether goals have been achieved (or not).
While it will definitely be different for everyone, most likely success will be reflected in a certain level of increase in traffic to your website, better performance in search engine rankings, and a higher number of conversions (of a particular goal) on your website. Or any combination of these. Answers to such questions would be fundamental from the outset.
Search Engine Optimization Packages
INTRO
The fundamentals - for quick impact.-
Intro SEO Audit & Analysis
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Responsive Analysis
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Keyword Research
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Social Media SEO
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Customer Research
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Competitor Research
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Video Creation
ADVANCED
More in depth - business growth-
Advanced SEO Audit & Analysis
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Responsive Optimization
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Keyword Research
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Social Media SEO
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Customer Research
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Competitor Research
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Video Creation
PREMIUM
The lot - fully maximised-
Advanced SEO Audit & Analysis
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Responsive Optimization
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Keyword Research
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Social Media SEO
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Customer Research
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Competitor Research
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Video Creation
How will I see results?
This is a common, and very justified, question. And one that we would need to sit down and have a discussion about. Importantly here, there needs to be an understanding of what results are expected. What does success look like? There are are a variety of indicators and metrics that can be measured to assess whether goals have been achieved (or not).
While it will definitely be different for everyone, most likely success will be reflected in a certain level of increase in traffic to your website, better performance in search engine rankings, and a higher number of conversions (of a particular goal) on your website. Or any combination of these. Answers to such questions would be fundamental from the outset.
Want to make your website work for you?
SEO Packages
Additional Descriptions
SEO Set-Up
This refers to the SEO 'architecture' of your site. They are largely technical elements that are behind the scenes but that are essential in communicating your site to search engines. There are two levels here:
INTRO: Includes Heading Tags, Title Tags, Meta Tags, Meta Descriptions, XML sitemap
ADVANCED: Includes robots.txt creation/optimization, canonicalization, 301 redirects.
Usability Analysis
People visit your site! That means it should provide a good user experince, intuitive and with no errors, typos, or obvious problems.
On Site SEO
There are a number of factors about your site set-up and structure that can influence both search engines and visitors interpretation of your website. Site SEO involves checking and, if necessary, optimizing these. There are two levels here:
INTRO: Includes Internal link structure, readability, deblocking content, duplicate content, content optimization
ADVANCED: Includes duplicate content check, checking for orphan/ghost pages, schema markup analysis
Tools Setup
This is all about submitting your site directly to major search engines to tell them take a look. In addition, you will have Google Analytics account set-up (if you do not already) to ensure that you can monitor key metrics of your website. Two levels here:
INTRO: Includes submitting site to Google Search Console, Set-up and integrate Google Analytics
ADVANCED: Includes submitting to Bing Webmaster (and other search engines), Google Analytics Conversion Tracking, Analytics Custom dashboard
Local SEO
In the event that you are a 'brick and mortar' business, or operating in a defined location, local SEO is about optimizing your SEO for that locale. Two levels available:
INTRO: Set up & optimize and verify 'Google My Business' listing, setup Bing My Business listing
ADVANCED: Acquire customer reviews and optimize, Submit to local directories/indexes
Content Creation
Fresh, regular and relevant content is critical to any SEO stratgey. But writing doesn't come naturally to all of us. I will help you out with the creation of regualar blog items to keep the website rolling!
INTRO: 350 words every 2nd month
ADVANCED: 500 words every 2nd month
PREMIUM: 500 words every month
Error Fixing
Nobody likes a site that doesn't work well. And Google doesn't look too kindly on it either. This is all about analysing your site for errors, and fixing them to ensure a good experince for both user and search engine! This includes monitoring for website downtime, crawl errors, broken links etc.
Off Site SEO
Arguably one of the most key elements of SEO is earning credibility for your site . In the eyes of search engines, this is achieved by, among other things, having other websites (ideally that are also of a good reputation) linking to your site - so called backlinks. This is among the elements that comprise off-site SEO.
Speed Optimisation
Google (and other search engines) has clearly indicated that website speed (how long it takes to load) is a factor in determining your ranking, and therefore is an SEO factor. Speed optimisation involves a wide range of mostly technical tasks that, put together, make your site super speedy!
Image Optimisation
Image optimization is about creating and delivering high-quality images in the correct format, size, and resolution to maximise user engagement. It aslo involves making sure they are correctly, and usefully, tagged.
Video SEO
The evidence is clear: video is future! People on the video engage better with video better than any other medium - especially those of younger genertations. SEO has to consider this. Video SEO is about setting up YouTube, Vimeo and other assocated accounts and optimizing and promoting these as part of your SEO.
Why Choose Equation Web Design?
EYE-CATCHING DESIGNS
Bespoke designs, that create the right first-impressions.
FULLY OPTIMISED
SEO, speed, security - high performance websites in all aspects
ATTENTION TO DETAIL
Its all in the details! Every aspect of your website checked and re-checked to make sure its perfect!
FOCUSED ON YOUR NEEDS
Websites that are tailored to your needs, bringing your vision to life
AFFORDABLE
Guaranteed value for money - your perfect website shouldn't have to be beyond your budget.
EYE-CATCHING DESIGNS
Bespoke designs, that create the right first-impressions.
FULLY OPTIMISED
SEO, speed, security - high performance websites in all aspects
AFFORDABLE
Guaranteed value for money - your perfect website shouldn't have to be beyond your budget.
ATTENTION TO DETAIL
Its all in the details! Every aspect of your website checked and re-checked to make sure its perfect!
FOCUSED ON YOUR NEEDS
Websites that are tailored to your needs, bringing your vision to life
