Search Engine Optimization
Get found online, and make your website work for you.
So, what is Search Engine Optimisation (SEO)?
Whether you already have a website, or you are looking to take that step, it is likely you will have heard of SEO. In short, SEO is the practice of making your website visible online. Depending on your ‘sector’, this may mean getting found among hundreds of other websites online.
"Building a website without SEO is like building a road without direction..."
To try and put it in the most basic terms, SEO is all about working your way up the search engine results pages, and in doing so, create additional traffic to your website therefore growing your online presence. Of course, it is expected that this will in turn translate into increased revenues for your company, or growth of another associated key metric.
What are the benefits for me?
USER
EXPERIENCE
Google wants to give users what they are looking for. That means not just relevant content, but also a good user experience.
That means that usability, responsiveness and speed are all ranking factors that must be considered in order to improve SEO.
TRAFFIC &
ENGAGMENT
As already mentioned, the goal of SEO is to boost your presence in search engine rankings. But of course, in doing so, that should naturally translate into more traffic, more engagements and more conversions. All good stuff for your business!
COST
EFFICIENT
The other way of boosting your presence online is paid advertising - you've seen them - the results at the top of search results, with an 'AD' icon next to them. But these are expensive - true 'organic' SEO is not free, but much cheaper in the long run.
BRAND
IDENTITY
Branding is a traditional marketing strategy that requires considering both what you provide, and what others say about it. This is very similar to devising an SEO strategy. You must create content that is in line with the image of your brand. In doing so you strengthen it.
TRUST &
CREDIBILITY
The internet has revolutionised information. Consumers have access to many sources to inform their decision making. Part of an SEO strategy is to publish up-to-date, relevant content. In doing so you (over time) earn trust that provides a massive boost to your SEO.
UPDATES & INNOVATION
Google uses clever algorithms to work out its ranking of different websites which are constantly being updated. The good thing about this is that to keep your SEO on track demands that you pay close attention to your clients, your brand and your website.
SEO is a long game, with no real 'quick wins'
Search Engine Optimization is not a straight forward process. There are variety of strategies to be adopted in the quest for SEO ‘juice’, but none of these will offer overnight returns (short of paid advertisements!). Hard work and patience are the names of the game here but, without doubt, the longer term benefits for your company will be worth it.
This can be hard to take on at first – after all, its only right that you want to see return and/or results for investment in SEO work. But it is hard to place an exact figure on how long it will take – ultimately you must consider that Google (or indeed any search engine) strives always to show the best results it can for any given search query – and it takes time to earn this ranking. This visibility has to be earnt!
Do I really need SEO?
Really the answer to this one should be clear by now! So here's a quick summary.
Just to help you out, I can perform an audit of your website's SEO right now. COMPLETELY FREE!
SEO FOR EXISTING WEBSITES
Google, and its fellow search engines have no feelings. They make cold, hard decisions about who ranks well and who doesn't!
SEO FOR NEW WEBSITES
Search Engine Optimization happens from day one. SEO 'architecture' needs to be build into your site during its development. This will save a lot of work later, and get results sooner.
Why Choose Equation Web Design?
EYE-CATCHING DESIGNS
Bespoke designs, that create the right first-impressions.
FULLY OPTIMISED
SEO, speed, security - high performance websites in all aspects
ATTENTION TO DETAIL
It's all in the details! Every aspect of your website checked and re-checked to make sure its perfect!
FOCUSED ON YOUR NEEDS
Websites that are tailored to your needs, bringing your vision to life
AFFORDABLE
Guaranteed value for money - your perfect website shouldn't have to be beyond your budget.
EYE-CATCHING DESIGNS
Bespoke designs, that create the right first-impressions.
FULLY OPTIMISED
SEO, speed, security - high performance websites in all aspects
AFFORDABLE
Guaranteed value for money - your perfect website shouldn't have to be beyond your budget.
ATTENTION TO DETAIL
It's all in the details! Every aspect of your website checked and re-checked to make sure its perfect!
FOCUSED ON YOUR NEEDS
Websites that are tailored to your needs, bringing your vision to life
